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New American Color Photography

American photographers of the late 1960s to the 1980s who made colour film a serious medium for pictures of everyday places.

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Until the 1970s most museums and art photographers treated colour as the language of advertising, magazines and family slides. A few Americans turned colour film on ordinary subjects anyway: diners, parked cars, motel rooms, petrol stations and front yards. William Eggleston's 1976 show at New York's Museum of Modern Art and its book, William Eggleston's Guide (1976), made the case, and his saturated dye-transfer prints include a red ceiling and bare bulb in Greenwood, Mississippi (1973).

Stephen Shore moved from the drugstore-printed snapshots of American Surfaces (1972) to the large-format precision of Uncommon Places (1982). Joel Meyerowitz used an 8×10 view camera for Cape Light (1978), Joel Sternfeld crossed the country for American Prospects (1987), and Richard Misrach began his Desert Cantos in 1979. The critic Sally Eauclaire's survey The New Color Photography (1981) helped fix the label. Look for even light and flat, deadpan framing.

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